Everybody Can Think, Why Don’t We Do More Of It?

• There is thinking concerned with conception (‘day dreaming’) and thinking concerned with action (problem solving).
  
• There is thinking that is linear (experience, logic rational analysis) and thinking that is lateral (intuition, wild thoughts, crazy ideas)
• We live in a world of discontinuous change, which will require discontinuous responses.
• Thinking differently can be learnt, its not just a matter of ‘brain power’
• A eureka idea is not the only or even the best route to success, small continuous innovation can be just as effective.
• Making an idea work is more difficult and more important than having the idea in the first place.
• Effective thinking is about making unexpected connections and driving insights out of seemingly disparate sets of data.
• Humour helps new thinking.
• Effective thinking does not recognise hierarchy, rules, or structures.
• Cynicism has a toxic effect on new thinking development
• Shifting frames of reference and perspective can lead to new ideas and insights
• To react immediately to pressures and problems makes creative thinking difficult (except in solving those problems)
• 'Movement' is more important than judgement when thinking in new ways
• Making provocative statements is one way of shifting the premise of argument.  It only need to be said (that is provocative) after its affects have been felt.
• Co-creating new things with customers is one of the most exciting (and commercially impactful) things a salesperson can spend their time doing Co-creating new things with customers is one of the most exciting (and commercially impactful) things a salesperson can spend their time doing

SalesPathways can help create the environment for your sales team to become more effective thinkers. Call us to find out how :

Claudine McClean
T:  01789 734400
E: claudinem@salespathways.com

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