Building Peer Group Pressure - A Critical Component Of Organisational Sales Excellence

Peer Group Pressure is the glue that binds high performing team together, creating a self sustaining level achievement within a supportive framework.

The Benefits

• Management can spend less time checking and policing, more time developing building and coaching people
• A greater sense of belonging is achieved, the inclusiveness informing coherent and aligned behaviours
• The team supports people when needed
• New recruits are more effectively and quickly  inducted and their morals stays higher for longer

What Is Required To Engender Peer Group Pressure?

• Common purpose, including Vision, Values & Goals
• Interdependency, people need to need each other
• Mutual respect
• Clear performance metrics linked to success failure criteria
• An effective consequences framework for dealing with over and under performance (see previous point)
• As much focus on behaviours as results. How people behave must be as important as what they achieve.
• A vigorous  feedback model, with open communication

We still find it surprising how often organisations hope that peer group pressure or esprit de corps is assumed to occur, with little active input into making it happen. We have yet to find any manager who has it is as one of their objectives – a glaring indictment of the organisation’s misunderstanding  of what value adding activities their managers should be engaged in. 

SalesPathways help to build organisational environments where peer group pressure thrives.  To find out more please contact:

Claudine McClean
T:  01789 734400
E: claudinem@salespathways.com

Copyright Notice

© SalesPathways Ltd. 2008

The material in this article is the property of SalesPathways Ltd. We would ask you to respect this copyright by always crediting SalesPathways Ltd. if you choose to copy, transmit, communicate or in any other way disseminate this material. Thank you.